What is a press release?
A press release is a brief, engaging media story produced by a public relations expert and distributed to media members who have agreed to receive it. The goal of a press release is to get a journalist’s or publication’s attention. The press release must include all essential information. (what, when, where, how, who, and most importantly, why?) for the writer to write his own story.
Press releases, also known as news releases, are defined as “short, written statements that explain the key facts of a news item in the journalistic form” The third person should be used when writing a press release, with quotes and references cited and typical press release material included.
How much does it cost to have a press release written?
Your fees as a professional writer for a press/news release for advertising and public relations should be: Per hour, the high pay is $190, the low pay is $40, and the average is $87. Average $700 per project, with a high of $1,500 and a low of $130. Moreover, high $2 per word ($750 per page); low $50 per word ($150 per page); average $1.20 per word ($348 per page).
What are the guidelines for crafting an effective press release?
- The basics of press release writing
- Keep it short and sweet
- Make use of attention-getting headlines.
- Include a publication date.
- In the opening paragraph, state the most important information
- Extend the plot while keeping it lean.
- Include some well-chosen quotations.
- U should have a bio or backgrounder, as well as contacts.
- add a picture.
Should You Hire Someone Else to Write Your Press Releases? What Are The Pros and Cons
Pros of hiring someone else to write your press release
1. Hiring a writer guarantees that your work is of high quality.
To begin with, paying someone else to create your press releases ensures that you will have a high-quality output. You are far more likely to obtain an error-free and correctly formatted press release if you take the time to locate and work with a proven professional.
Professional writers are familiar with the needed structure and have the necessary knowledge to put out press releases swiftly, but you may need to conduct more research to do it independently. If you realize that your press release needs a little more work, great writers will perform revisions.
Since these tremendously experienced professional writers have a long work experience, they can guide you well and increase the quality of your press release- showing it professional’s
Hiring a press release writing service helps you relax, knowing that a professional writer is handling the procedure.
2. It Saves Time
You immediately free up your time when you outsource press release writing. Instead of devoting time and effort to learning about and writing a press release, you might focus on other tasks of your company’s growth. And give this task to a renowned book writing services provider.
Meanwhile, your paid writer is hard at work, and you’ll have a well-written press release to edit and distribute to news outlets in a few days.